Global Search Trends of Oral Problems using Google Trends from 2004 to 2016: An Exploratory Analysis ZC12-ZC16
Dr. Jishnu Krishna Kumar,
Tutor, Department of Public Health Dentistry, Divya Jyoti College of Dental Sciences and Research,
Modinagar-201204, Uttar Pradesh, India.
Introduction: Oral diseases are pandemic cause of morbidity with widespread geographic distribution. This technology based era has brought about easy knowledge transfer than traditional dependency on information obtained from family doctors. Hence, harvesting this system of trends can aid in oral disease quantification.
Aim: To conduct an exploratory analysis of the changes in internet search volumes of oral diseases by using Google Trends© (GT©).
Materials and Methods: GT© were utilized to provide real world facts based on search terms related to categories, interest by region and interest over time. Time period chosen was from January 2004 to December 2016. Five different search terms were explored and compared based on the highest relative search volumes along with comma separated value files to obtain an insight into highest search traffic.
Results: The search volume measured over the time span noted the term “Dental caries” to be the most searched in Japan, “Gingivitis” in Jordan, “Oral Cancer” in Taiwan, “No Teeth” in Australia, “HIV symptoms” in Zimbabwe, “Broken Teeth” in United Kingdom, “Cleft palate” in Philippines, “Toothache” in Indonesia and the comparison of top five searched terms provided the “Gingivitis” with highest search volume.
Conclusion: The results from the present study offers an insight into a competent tool that can analyse and compare oral diseases over time. The trend research platform can be used on emerging diseases and their drift in geographic population with great acumen. This tool can be utilized in forecasting, modulating marketing strategies and planning disability limitation techniques.